Reaching the aftermarket audience.
- Data-driven strategy to target aftermarket consumers
- Personalized creative that addresses your consumers’ needs
- Target a sector where most competitors are slacking
- Increase your base of repeat customers
Do you have a strategy to target your aftermarket for repeat business?
Marketing plan to target aftermarket prospects
In the agriculture industry, we know that the aftermarket game is a game of decay. Starting when a piece of equipment is no longer in warranty to when it is 15- to 20-years-old, dealers may no longer see those customers as they choose to order their parts online and fix their equipment on their farms. However, we also know this is a multi-billion dollar industry that companies are missing out on.
That’s why we decided to invent “Retention Ramp” and provide a mapped-out plan for equipment dealers to target their aftermarket consumers.
Targeting different audiences with personalized marketing messages
Let’s say some of your consumers have owned a product for 2-5 years. With Retention Ramp, you have the ability to target those specific people with display, video, social media, and email marketing campaigns. If they have owned a product for 10-20 years, those people will see a different message through your display, video, social media and email marketing campaigns.
How Retention Ramp works
First, SI EQ creates a plan to optimize your website to ensure the appropriate content is available for your aftermarket consumers.
Then, we use your first-party data, the data you use to send direct mail pieces, to match your customer’s mailing addresses with their IP addresses. This allows SI EQ to target their smartphone, laptop, computer and TV with marketing messages.
Using this first-party data and our third-party data providers, SI EQ crafts compelling, relevant and personalized creative ads to reach the right customer with the right message at the right time and with the right frequency.
Why Retention Ramp works
Optimized for ideal frequency, Retention Ramp ads run at a rate that ensures that your audience not only sees your ads but remembers them as well.
By deploying personalized ad creative, Retention Ramp meets the consumer where they are and speaks directly to the benefits of the company's aftermarket support, making that consumer much more likely to become a lead for the company.
Retention Ramp inserts your company into the buying process of consumers who buy parts online and reinforces the message that the most reliable parts can only be purchased through your company.
Building a base of repeat business
Retention Ramp gives your business a way to increase in the aftermarket space versus just sending your customers direct mail. Aftermarket engagement increases the likelihood of your customers making more purchases with your company.