CASE STUDIES
CASE STUDY #1
Increased Close Rate by 39% through Omni-Channel Marketing
WHAT WE DID
After analyzing sales lag for our client, SI EQ identified leads were taking between two and four weeks to purchase after a conversion. We hypothesized that advertising to contacts during this two-to-four week decision could increase close rates. Utilizing contact data from our CRM - Nurture - SI EQ developed a campaign in which post-conversion contacts would be entered into a high-frequency Display audience during the purchase process. SI EQ developed unique messaging to help reinforce the purchase decision.
HOW IT WORKED
Time-To-Purchase
5 Days
Close Rate
39%
CASE STUDY #2
Drove Sales through Marketing Experiment with John Deere
WHAT WE DID
and selling a historically low sales volume and relatively unknown model of Compact Tractor in Q1 with 2 weeks to prepare the launch of the campaign.
SI EQ developed a marketing plan and strategy utilizing the experimental audience data, as well as test cases to prove or disprove the efficacy of the data. In addition, we developed unique messaging and creative to promote the requested equipment.
HOW IT WORKED
After just nineteen days of the campaign, our client made SI EQ aware that all but 11 pieces of equipment had been sold, meeting and surpassing the client’s sales goal for this campaign.